Marketing and Sales Strategy

By admin, 26 November, 2024

6.1 Branding and Positioning

  • Branding Structure:
    • TKI: Positioned as a leader in research, nanomaterial development, testing analytics, and business innovation. This brand will emphasize its cutting-edge expertise and exclusivity in the cannabis and hemp industries, particularly through its partnership with NanoSpire.
    • Taos Kush Extracts and Infusions: A dedicated consumer-facing product line that highlights solventless extraction methods, a unique selling proposition in the cannabis market. This brand will appeal to health-conscious consumers and those seeking premium, natural extracts.
    • Outsourcing Processor Brand: An independent identity focusing on processing services for other cultivators and product manufacturers, reinforcing credibility as a trusted processing partner.

6.2 Customer Acquisition

  • Targeting Strategies:
    1. Local Community Engagement:
      • Present plans and foster awareness through town hall meetings, community events, and partnerships with local businesses.
    2. B2B Outreach:
      • Direct engagement with companies in need of processing services or nanomaterials, focusing on industries such as healthcare, food and beverage, and sustainable packaging.
    3. Event Participation:
      • Attend and sponsor industry events, trade shows, and networking meetups to showcase TKI’s offerings.
    4. Pre-Sales:
      • Offer pre-sale opportunities for extracts and base products to businesses seeking premium ingredients, leveraging scarcity and exclusivity as marketing tools.
    5. Immersive Therapeutics:
      • Market the stays inn as a unique wellness destination through platforms like Airbnb, Booking.com, and wellness-oriented travel sites.
    6. Digital Marketing:
      • Build a robust online presence with SEO-optimized content, email campaigns, and targeted social media ads to promote medicinal and recreational products statewide.

6.3 Revenue Streams

  1. Extracts and Base Products:
    • Minimum revenue of $7.5M annually from 3,000-plant cultivation, with potential to reach $8M–$16M depending on property acquisition and production scale.
  2. Nanomaterial Sales:
    • Long-term potential relies on creating demand and partnerships for industrial uses. Initially, nanocellulose may be provided at low cost or through collaborative arrangements to drive innovation and future revenue.
  3. Short-Term Rentals (Immersive Stays):
    • Monthly revenue of $25K–$35K, leveraging Taos’ reputation as a sought-after destination.
  4. Outsourced Processing Services:
    • Projected revenue of $1M in the first year, derived from processing services for external cultivators and manufacturers.

6.4 Digital and Physical Channels

  1. Digital Channels:
    • Website: A comprehensive online hub for TKI, featuring information about services, products, and collaborations.
    • Social Media: Platforms such as Instagram and LinkedIn to showcase solventless extraction processes, nanomaterial applications, and immersive stays.
    • Email Marketing: Targeted campaigns to cultivate relationships with businesses and consumers.
    • E-commerce: An online store for Taos Kush Extracts and Infusions.
  2. Physical Channels:
    • Direct outreach to local and state businesses, focusing on relationships with cultivators, research labs, and manufacturers.
    • Distribution partnerships with dispensaries, wellness centers, and retail stores for Taos Kush products.
    • Collaborative events, workshops, and wellness retreats at the immersive stays inn to create direct engagement with the community and customers.

This strategy is designed to build strong brand identities, foster trust within the community, and maximize both short-term and long-term revenue opportunities.